2010- Present,  Chief Marketing Officer, Bubble Protection

  • Wrote and executed company marketing plan.
  • Created trade and marketing materials including website, affiliate program, animated banners, SEO strategy, press strategy, and sales images.
  • Created and launched BP lead generation programs including landing pages, seo of landing pages, name capture and auto-responder marketing.
  • Produced Bubble Protection strategy guide.
  • Created Affiliate Partners Area of website, where affiliates could download banners as well as unique content for their respective sites.
  • Created Auto-Links plug-in allowing affiliates to “Auto-Link” key words, phrases and images to BP, monetizing otherwise unlinked content.
  • Conceptualized and co-created LikesPro, FollowsPro and PlusOne Pro social media exchange websites to attract partner website owners to Bubble Protection sales programs.
  • Member of Executive Product Development Team. 

 

2000-2008, Creator and VP Marketing and New Media – Voodoo Tiki Tequila

  • Bottle designs, product manufacturing, ad copywriting, ad layouts, media buying.
  • Created “World-File” system allows retailers and distributors to download ready to print POS materials.
  • Created “Press Generator” online system where liquor retailers could fill in spaces and auto generate custom press releases to send to local partners promoting Voodoo Tiki Tequila.
  • Created all “World-File” POS materials such as posters, paintings, shelf talkers, real talking shelf talkers, tri-fold brochures, sales materials, floor talkers, car wraps & more.
  • SEO & New Media, including competing for top pages of Google Organic Search, and attaining page one against companies spending millions more in advertising.
  • Distributor meetings, company spokesperson, sales meetings, tequila seminars and trade shows around the world.
  • Created website, blog posts, animated banners.
  • Wrote and Produced photo recipe guide 100 Margaritas.
  • Designed, created and merchandised dozens of trade show appearances including POS, giveaways, tastings, and signage.

 

1998 – 2005, Owner & Founder FXCM ONE

  • Designed and created websites, blog posts, animated banners for dozens of investment companies.
  • Wrote, designed and manufactured sales materials for dozens of investment companies.
  • Developed lead generation systems and software including email, and SEO driven lead generation.
  • Co-Created “Commodities Management System” marketing software for investment firms.
  • Created online training and sales videos in both flash and streaming.
  • Started business with 3 employees.  Company grew to over 250 in 2 years.
  • Held weekly series 3 licensing classes.  Personally taught classes, training hundreds of new brokers.
  • Held daily motivation, sales and marketing meetings with employees.
  • Produced TV commercials for investment opportunities.  Media buying.  Set up system for tracking results.
  • Sold company for 2.5 million dollars.

 

1996-1997 Creator Cartoon Saloon Theme Restaurant

  • Designed and produced menus, all signage, Point of Sale.
  • Designed and developed hundreds of Cartoon Saloon branded products.
  • Merchandised “Shop” in restaurant including interactive displays, in house TVs running promos (“bumpers”).
  • Trained and managed marketing and sales staff.
  • Managed all press and marketing relationships including appearances on Deco Drive, The Howard Stern Show, News with Todd Tongen and dozens of other Radio and TV appearances.

 

1994-1996 Director of Marketing, Big Entertainment

  • Designed and produced comic book covers, sales solicitations and dozens of ads which appeared in numerous trade publications.
  • Designed and produced Retailer Sales Materials (POS Materials) for over 5,000 stores worldwide including posters, videos, store signage, shelf talkers, special editions and in store displays.
  • Designed and developed consumer marketing and retailer incentive programs
  • Trained and managed trade show staff.
  • Spoke on industry panels.  Discussed new products and provided interviews on products with members of the press.
  • Met with retailers to provide merchandising and display training, including seminars with employees on hand selling Big E Products.

 

1990-1994 Marketing Manager / Director of Marketing, Marvel Entertainment & FleerCorp

  • Revolutionized the design, merchandising and production of comic books and trading cards, including holograms, glow in the dark, pop up, Chromium, metal, multilayer embossed and other techniques that captured the attention of the retailer and consumer to drive sales.
  • Designed and produced comic covers, book and box packaging, sales solicitations and dozens of ads which appeared in numerous trade publications.
  • Designed and produced Retailer Sales Materials (POS Materials) for over 5,000 stores worldwide including posters, videos, store signage, shelf talkers, special editions and in store displays.
  • Produced, wrote, edited and narrated product video presentations.
  • Designed and developed consumer marketing and retailer incentive programs
  • Trained and managed trade show staff.
  • Spoke on industry panels.  Gave interviews on new products.
  • Met with retailers to provide merchandising and display training, including seminars with employees on hand selling Marvel and Fleer Products.

 

1987-1993 – Owner Colossal Comics and Entertainment

  • Founder and Creator of three store chain.
  • Designed and produced all sales materials, POS, merchandising, displays, window signage and displays.
  • Designed and produced monthly “Buyers Guide” / Newsletter.
  • Marketed stores at local trade shows, shopping mall events, direct mail campaign.

Created customer retention campaigns, including in store events, parties, celebrity appearances and event marketing.