This line of banners was designed for the affiliate program of BubbleProtection, a company that indemnifies an online poker players buy-in and “rake” against losing “On The Bubble.” A total of four campaigns were created, and were available to affiliates through the BP Affiliate Program. The were each designed to attract a different segment of the target market. Each led to a unique landing page, with a low cost/high perceived value offer or giveaway.
The Campaigns were:
Fear – Designed to “Scare” a player into thinking that an opponent might have a secret weapon being used against them. This was pressed with the opener, “Tired of Losing?”[kml_flashembed publishmethod=”static” fversion=”8.0.0″ movie=”http://johntaddeo.com/sun-images/Banners/fear/bubbleprotection-fear-FullBanner-468-60.swf” width=”468″ height=”60″ targetclass=”flashmovie”] [/kml_flashembed]
Celebrity Endorsement – Which utilized BubbleProtections impressive array of Celebrity Spokespeople, including the #1 online player in the world Chris “Moorman1″ Moorman.[kml_flashembed publishmethod=”static” fversion=”8.0.0″ movie=”http://johntaddeo.com/sun-images/Banners/celebrity/bubbleprotection-Celebrity-FullBanner-468-60.swf” width=”468″ height=”60″ targetclass=”flashmovie”] [/kml_flashembed]
Unfair Advantage – Which enticed players by offering them a secret weapon to use upon the competition.[kml_flashembed publishmethod=”static” fversion=”8.0.0″ movie=”http://johntaddeo.com/sun-images/Banners/unfair/bubbleprotection-Unfair-FullBanner-468-60.swf” width=”468″ height=”60″ targetclass=”flashmovie”] [/kml_flashembed]
Introducing BubbleProtection – Designed to attract early adopters, high use players and players that have a “Need to Know” regarding all new poker products, strategies and tools.[kml_flashembed publishmethod=”static” fversion=”8.0.0″ movie=”http://johntaddeo.com/sun-images/Banners/basic/bubbleprotection-basic-FullBanner-468-60.swf” width=”468″ height=”60″ targetclass=”flashmovie”] [/kml_flashembed]
Banners were created in both gif format, as well as the more animated flash format. Fifteen (15) of the most common size banners (Assorted size Buttons, Skyscrapers, Headers etc.) were created for each campaign to accommodate any webmasters preferred website placement that they as an affiliate might require.
Code was auto-generated via the BP Affiliate program, and included the affiliate members track back for payment for each customer referred through the link.
Affiliates would choose a campaign (Fear, Celebrity Endorsement, Unfair Advantage, or Introducing BubbleProtection), and then select the sizes, and format preference (Gif or Flash/swf) for their respective site(s). For a complete list of the sizes made for each campaign, please see below.
For a full explanation of bubble protection click this link.
Skyscraper Banner Examples:
Skyscrapers generally come in two size offerings, 120×600 and 160×600. They are most commonly found on the far right column of a page, similar to where you would find Google Sponsored (Paid) search offerings.
List of Banner Sizes for Affiliates to Choose From